Powered by SocialMoov – Efficient management and powerful optimization of Facebook and Twitter advertising
Social has become the fastest growing and most opportunistic channel for digital advertisers.
However, as the consumer purchase path has become increasingly fragmented across multiple channels and devices, identifying and reaching high value customers has become an increasingly complex endeavor for social advertisers order to grow your programs.
Marin Social is a powerful, easy-to-use campaign management, reporting and optimization solution that helps marketers scale your programs, make better decisions and acquire high value customers across social networks faster. Unlike other platforms, Marin Social is built with an intuitive design and open, cross-channel architecture, allowing Facebook and Twitter advertisers to use advanced audience targeting and increase your social advertising ROI faster.
Consumers regularly use social media while watching television, signaling a clear opportunity for cross-screen advertising. Using TV Sync, advertisers can synchronize your social ads to play at the same time as your television ads and simultaneously extend your message across both channels. TV Sync helps advertisers amplify your messages and drive engagement with the right users at the right time.
Retail and travel advertisers know that managing and updating creative and targeting criteria based on massive product catalogues is a complex and time consuming endeavor. Using Feed Engine, advertisers can leverage your product feeds to dynamically create and target ads to Facebook and Twitter users based on your audience characteristics allowing them to personalize messages to audiences based on your buying intent and improve engagement rates.
Marin is the only platform allows advertisers to reach Facebook and Twitter users based on your search and website browsing history. By creating Custom and Tailored audiences based on cross-channel buying signals, advertisers can make smarter messaging and optimization decisions based on deep insights into the buying intentions of your audience.
In general, only 2% of website visitors convert on the first visit. Using Marin Social, advertisers can re-engage these visitors and improve conversion rates by utilizing the industry’s leading publisher retargeting features (Dynamic Product Ads) and exchanges (FBX and MoPub). By seamlessly ingesting product feeds, Marin allows advertisers to retarget audiences with dynamic creative featuring products that visitors have previously viewed.
For brand oriented advertisers, reaching and engaging the highest possible volume of target customers is priority number one. Marin Social allows brand oriented advertisers to amplify message using Reach & Frequency targeting and engage your target audience with video advertising. Using Marin, brand advertisers can drive high volumes of impressions and video engagements to your target audiences with minimal effort.
Managing multiple publishers in separate platforms can be a complex and time consuming process. As a multi-publisher advertising platform, Marin Social allows advertisers to manage, measure and optimize your Facebook and Twitter programs in the same UI, creating a streamlined workflow for advertisers who want to scale across multiple networks.
Creating and editing campaigns at scale can be an overwhelming task, even for the most sophisticated social advertisers. Marin Social offers powerful, intuitive bulk creation and editing tools that allow advertisers to quickly launch, copy or edit campaigns, creatives or targeting settings in just minutes. Using Marin, advertisers can become more productive, launch more campaigns and scale your program to new heights.
Creating a campaign taxonomy that allows for easy testing and optimizing of audience targets is a key to success for social advertisers. Using Auto-Split, advertisers can automatically microsegment broad audience targets based on customizable criteria like gender, age range, or geo into individual ad sets. With just a few clicks, advertisers can create a logical taxonomy of granular audience segments that allows for creative testing and optimization at scale.
Message Booster improves coordination between social advertisers and community managers by automatically syncing, tagging, and promoting organic tweets and page posts based on user-defined audience engagement rules. Fully customizable to advertiser needs, Message Booster helps to extend and amplify brand messages through paid Facebook and Twitter channels.
As users switch devices and shift behavior throughout the day, it's important to tailor ad delivery for the times when you can receive optimal performance. Using Day Parting, advertisers can schedule ads to automatically change status during the times of day and days of the week that offer the best performance. Advertisers can save time, reduce inefficient spend and boost ROI all at once.
Building target audience segments can be a time consuming process, especially for social advertisers who launch campaigns regularly. Using Audience Clusters, advertisers can build audience personas based off any targeting attribute and save the "template" for repeated use. Audience clusters save advertisers time when launching new campaigns or editing targeting settings for existing campaigns.
Marin Software is an open platform, allowing Social advertisers to integrate and optimize to revenue from any data source. Marin Connect’s flexible integration capability enables marketers to seamlessly report, analyze and take action on the metrics that matter most to your business.
Social advertisers often encounter performance swings stemming from demand and inventory changes throughout the day. Using Marin, social advertisers view performance across customizable reports, views and advanced charting. Through real-time reporting, Marin helps social advertisers work smarter and respond faster to favorable and unfavorable intraday changes in the marketplace.
Using Marin’s Visitors tab, advertisers can view your Search, Social and Display channels as a cohesive program while simultaneously isolating the true performance of individual channels for improved investment decisions. Marin allows you to move beyond last click attribution with flexible click weight distribution. This allows you to recognize contribution in brand-building/awareness channels.
Being able to quickly understand and optimize performance by audience segment is a key to success for any social advertiser. Using Marin’s flexible, easy-to-use, audience-centric dashboard and pivot table reports, advertisers can easily analyze segment performance across any targeting or creative attribute, allowing them to make tactical optimizations faster.
Creating daily, weekly or monthly reports for can be a complex, time-consuming endeavor. Using Marin, advertisers can easily share customizable web-based reports with internal or external customers that are flexible across any metric, dimension or time interval. With Shareable Reports, advertisers can eliminate manual reporting from your daily workflows, become more productive and share insights faster.
Successful social advertising means reacting to changes in demand and competition throughout the day. Marin Social’s powerful, flexible real-time bid optimization capabilities help social advertisers to acquire high LTV customers and drive material business results on Facebook and Twitter, on your terms.
Optimizing and allocating budgets across potentially thousands of ad sets can be a daunting task for even the most sophisticated social advertiser. Marin Social turns the complexities of budget management into opportunities by automatically reallocating budgets between ad sets based on performance. Using automated budget allocation, advertisers can ensure you get the maximum return from every dollar invested.
Successful social advertising is all about showing the right creative to the right person at the right time. Marin Social’s creative and audience segment optimization tools simplify this process for even the largest of accounts. Using Marin, advertisers can identify, modify and refine your best and worst performing creatives and segments across your entire program in just a few clicks.