Marin

BodyChange

Case Study

BodyChange Swaps from Power Editor to Marin Social to More Effectively Manage Ad Spend

  • 3,808 new leads generated in just three weeks while meeting CPL targets
  • 39% lower CPL in reach and frequency campaigns than auction-based ones
  • 182% lower CPC in reach and frequency campaigns than auction-based ones
  • About BodyChange

    BodyChange is a German-based health and wellness company that develops personal weight-loss strategies for individuals interested in slimming down. Individual programs are shared via newsletters and include recommendations on diet and exercise.

  • Looking for a Way to Scale Newsletter Subscriptions

    BodyChange wanted to promote their personal weight-loss program and increase their newsletter subscriptions in a very competitive industry. Since we’re a Facebook Marketing Partner, they turned to Marin and our Marin Social solution, to reduce the amount of time needed to set up campaigns and decrease overall cost per newsletter subscription while scaling their ad spend.

    BodyChange had run a number of successful, auction-based reach and frequency campaigns on Facebook using Power Editor. To further increase the number of newsletter subscriptions in the German market, BodyChange decided to scale up their programmatic reach and frequency buying campaigns through Marin Social.

    Comparison Mode also allowed BodyChange to model how a selected audience would perform in terms of reach and CPM during different weeks, assisting the team in determining the best start date.

“Aiming to improve performance of reach and frequency campaigns which we used to manage through Power Editor, we decided to review our approach to campaign planning. This is where we’ve truly discovered the added value that Marin Social offered in this area through Comparison mode and improved work flow, which ultimately has helped us to achieve our goals.”

– Sven Nührig / Director Marketing / BODYCHANGE®
(Social Media Interactive GmbH)

  • Comparison Mode also allowed BodyChange to model how a selected audience would perform in terms of reach and CPM during different weeks, assisting the team in determining the best start date.

    Marin’s Smart Sync for Shopping allowed PhotoBox to automatically clone their best performing Google Shopping campaigns into Dynamic Ads on Facebook and compare results across channels. To accomplish this, PhotoBox allocated additional budget to Dynamic Ads on Facebook to understand how remarketing audiences would impact overall sales when running in parallel with Google Shopping Campaigns.

    At-A-Glance:

    • BodyChange used Marin Social’s Reporting and Optimization Suite to understand what was driving performance within the UI and take action accordingly.
    • Switching from Power Editor to Marin Social greatly improved overall cost effectiveness and time saved in campaign setup.
    • Mobile News Feed targeting drove optimal performance and delivery.

  • Greater Reach, More Leads

    Continuous testing yielded excellent outcomes. Reach and frequency buying campaigns outperformed all auction-based campaigns in the account with the following results:

    1. 3,808 new leads generated in just three weeks while meeting CPL targets
    2. 39% lower CPL in reach and frequency campaigns than auction-based ones
    3. 182% lower CPC in reach and frequency campaigns than auction-based ones