Marin

Linea Pelle

Case Study

Linea Pelle Doubles Conversions with Marin

  • Challenge

    Linea Pelle is internationally distinguished as the premiere designer belt company offering the very best in casual luxury. Linea Pelle also designs chic casual handbags and small leather goods which have been receiving accolades from the fashion industry and best stores globally.

    With over $10 Million in annual sales revenue, the company’s marketing team felt their paid search program was under optimized. Working closely with their agency, Motivity Marketing, they set out to identify tools to help them grow revenues while improving return on advertising spend (ROAS).

“Marin’s recommendation engine has helped us identify opportunities to increase revenue over all our search accounts. Since working with Motivity Marketing & Marin Software, we’ve seen significant increases in conversions without increasing our budget.”

Kelly DiNisco / Marketing Director, Linea Pelle

  • Solution

    Linea Pelle and Motivity selected Marin Software to optimize all facets of the company’s search marketing program across Google, Yahoo! and Bing. The team selected Marin not only because it was easy to deploy and use, but also because Marin offered a full suite of campaign management and testing tools to optimize paid search. Linea Pelle leverages Marin for a variety of optimizations, including:

    Recommendations

    The Marin solution automatically analyzes Linea Pelle’s account each day, providing a list optimizations prioritized by impact. These recommendations help the team focus on activities that drive revenue and decrease costs.

    Keyword Expansion

    Marin’s keyword suggestion tool gave Linea Pelle’s agency a quick and simple way to refine traffic. Using raw queries to identify negative keywords such as “lookalikes,” “knockoffs,” and “discount” allowed Linea Pelle to eliminate unwanted clicks, increasing conversions and ROI.

    Creative Testing

    Marin allows Linea Pelle to rapidly test copy variations to increase revenues. For example, Linea Pelle discovered that creative with “Online Exclusive” outperformed other offers, so they tweaked their ads accordingly.

  • Results

    Linea Pelle achieved remarkable results with Marin, doubling conversions and revenue without increasing budgets. More importantly, the time savings that Marin provides, has allowed Linea Pelle to incorporate more seasonal offers into their campaigns, such as sale offers for Black Friday.