Virgin Atlantic Gains 49% Revenue per Click Using Bidding Folder Automation
As a leading international airline company, Virgin Atlantic’s core KPI is revenue. Using Marin Search and its destination bidding folders, Virgin Atlantic was able to manage and use its time much more effectively, as the folders provided the capacity to automate a large amount of changes at a granular level—instead of a blanket approach that other bid management tools employ. In addition, Marin’s Smart Sync solution allowed Virgin Atlantic to easily clone and sync campaigns from Google to Bing, enabling it to seamlessly create new Bing campaigns and manage activity for existing ones. Thanks to Marin Search, Virgin Atlantic saw a 46% revenue increase and 49% more revenue per click.
Large Auto Manufacturer Slashed CPCs by 29%
Quisma is a global performance marketing agency that was charged with running a profitable campaign for a global automotive brand. The goal was to cut CPL and CPCs, and find a way to gain back time for an overtaxed marketing team. Enter Marin Software. After a quick and easy onboarding process, Quisma got to work right away, using Marin’s position-based bidding and Marin’s Dimensions to tag campaign elements and analyze performance. Within six months, the car company won back 20 hours a month, slashed CPCs by 29%, and clocked in at 48% less CPL.
Europcar and Starcom See 716% Increase in YoY Revenue Using Custom Reporting
The Starcom Paid Search Team recognized a need for more in-depth data segmentation insights to improve their search strategies. Its client, Europcar, also needed to monitor their top locations, grow the Europcar stations that were most profitable, and increase visibility and brand awareness. Marin provided Starcom with a tailored data dashboard and a custom Location Report, which allowed the user to analyze hyper-niche market data for top-performing locations and sources. The report also aided the preparation of the ‘peak season’ for Europcar, due to the highly seasonal nature of the car rental industry. As a result of implementing Marin Search, Europcar saw a 716% increase in YoY revenue and 313% more web traffic over the same period.
Premier Inn Uses Real-time Inventory Data to Drive 40% More Bookings
Premier Inn promotes over 750 budget hotels and more than 60,000 rooms across the UK and Ireland. Using Marin Search, Premier Inn completed tasks in minutes that previously took four weeks, and was able to achieve reporting and campaign automation using real-time inventory data. Increased profits drove 40% more bookings and reallocated savings to keywords with a high quality score.
“The business analysts at Premier Inn use Marin to gain insights and complete tasks that were never before possible. Additionally, if I had to rate Marin’s service, it’s been 10 out of 10. You can’t put a value on the support Marin has provided. It’s gone far beyond our expectations.”
- Chirag Patel / Search Manager / Premier Inn
P&G Prestige and Mediacom Reduce CPCs by 21% using Portfolio Bidding
P&G Prestige, one of Mediacom’s biggest fast-moving consumer goods clients, focused their KPIs on impression share (IS) and Quality Score (QS), with a final objective of increasing brand awareness. Optimizing IS and QS was done manually by increasing bids on high QS keywords and decreasing bids on low QS keywords, which not only required a lot of time, but also didn’t prove very successful. Thanks to Marin Portfolio Bidding optimizing on click volume, P&G Prestige was able to reduce CPCs by 21% and increase click volume by 34% with a 37% increase in brand awareness.
Totally Money Uses Facebook Slideshow Ads for 40% Higher CVR
TotallyMoney.com is the UK’s credit eligibility and comparison specialist and makes applying for credit simpler and fairer for consumers. Because its credit card comparison service is free, TotallyMoney.com operates under tight margins, with a focus on reducing its cost per lead. In addition, it wanted to increase the number of eligible leads to help as many applicants as possible. Having run many successful Facebook campaigns, TotallyMoney.com knows how challenging it is to engage an audience with a financial product, so it decided to test the slideshow ad format. Marin Social’s simple setup allowed TotallyMoney.com to implement various creative ideas quickly. Facebook automatically compiled TotallyMoney.com’s uploaded images into a video slideshow, making it very easy to A/B test the number of slides and the length and type of animation. Thanks to an easily executed and visually engaging campaign, TotallyMoney.com saw 12% higher CTR in its slideshow ads compared to other formats, 27% lower CPA, and 40% higher CVR.
twentysix Uses Portfolio Bidding for 39% More Conversions
Interactive, digital, and marketing agency twentysix wanted to help women’s shoe brand, Moda in Pelle, generate consistent ROI for a whole year and beyond, while growing overall sales volumes. Using Marin Search and its portfolio bidding within bidding folders (replacing the algorithmic bidding Moda in Pelle was using), twentysix achieved the team’s goals and more. Not only did the agency gain full coverage for all products in the Moda in Pelle range, it attained the ability to make use of conversion data across all keywords in the account, generating an increasing volume of sales for Moda Pelle. The final results? 5% higher demand, 21% more traffic at 3% lower CPC—and after the switch from algorithmic to portfolio bidding, 39% increase in conversions, 16% higher revenue, and 16% lower CPL.
Amigo Loans Measures and Optimizes Online-to-Offline Data Using Marin Tracker, Boosting CTR by 63%
Amigo Loans is the market leader in guarantor lending, offering loans from £500 to £7,500 over one to five years. Although the vast majority of its loan application process happens online, the final conversion is completed during a phone call with an agent. By implementing Marin Tracker, a unique ID persists with the customer through the offline portion of the journey, allowing Amigo Loans to tie offline conversions to online search queries and events. Amigo Loans was able to clearly identify all keywords that lead to the final conversion event, informing future strategies and closing the loop on online-to-offline measurement. Marin Tracker allowed Amigo Loans to optimize to their online conversions, improving its paid search efficiency by 25%, increasing clicks by 20%, and boosting paid search revenue by 31%, with an overall CPA decrease of 14%.