Had Enough of “Black Box” Pay-Per-Click Marketing?

For too long search marketers have been subjected to the “black box” treatment: maze-like spreadsheets, obtuse reporting, convoluted work, opaque bidding algorithms.  Agencies and large advertisers alike have come to realize that without a better approach to search engine marketing things are only going to get worse.
 
At Marin Software we say “no” to black box SEM.  That’s why we developed Marin Search Marketer®, simply the best enterprise-class search engine marketing application available today.  It was designed from the ground up to give you unprecedented transparency, improve your financial performance and put you back in control.  If you’re serious about search engine marketing, you’ve come to the right place.

Eliminate Maze-like spreadsheets

Too many agencies and advertisers still rely on Excel spreadsheets to manage their SEM business.  That might be sufficient when you’re bidding on a small number of keywords and managing only a few campaigns.  However, running your business on spreadsheets can be a nightmare; it’s labor intensive, error-prone and clunky. 

Eliminate Obtuse Reporting

Do you ever feel like you’re lost in the trees and not navigating the forest? How much time do you currently spend trying to capture and attribute conversion data at the keyword level?  Do you have immediate, on-the-fly reporting on any and all aspects of your campaigns?  Can you view your campaigns in the context of how you run your business?  Can you compare performance of any of dozens of campaign variables over any time period with a couple of clicks?  Reporting and analytics are the heart and soul of SEM and going at equipped with anything less than the best is like trying to hit Major League pitching with a broomstick.

Eliminate Convoluted Workflows

Historically, search engine marketers have relied on a patchwork of different point solutions and offline processes; bid management tools, keyword expansion libraries, conversion data files, analytics programs and of course, spreadsheets.   Extracting and pushing information from one step of the paid search process to another has become a bottleneck of epic proportions.  Not only is it labor intensive, but every stage carries with it risk of errors and costs you money.  To be effective at SEM the entire process must be woven together into an elegant, seamless and choreographed workflow.

Eliminate Opaque Algorithms

Your high school algebra teacher was right: math is useful in everyday life.  But that doesn’t mean that you can simply turn your bidding strategy over to a “trust me, it works” algorithm.  To be successful at bid optimization, cutting-edge mathematical techniques must be married to full transparency so you can see and understand how bids are set and how well they’re working.  That way you can execute bidding strategies designed to meet your objectives as they shift from instance to instance and operate the levers in a meaningful way.