Effective online advertising requires timely analysis, but many operational barriers — merging data sets across publishers, performing analysis across campaign elements, and packaging information for executives — cause delays and lead to errors. Marin eliminates time spent in spreadsheets and enables marketers to make better decisions, faster than before.
Getting an insightful snapshot of important metrics doesn’t have to require hours of work in spreadsheets. Marin’s flexible dashboards enable marketers to quickly build custom views tailored to their needs for at-a-glance analysis. Applying drag-and-drop dashboard widgets across any analytics set allows marketers to quickly identify performance trends to help guide business decisions.
In order to avert a potential avalanche of data, Marin provides flexible filtering capabilities to manage large-scale campaigns by exception. Quickly hone in on high-impact campaign elements and set alerts to monitor drops and spikes in performance. Automate recurring analyses by scheduling reports for delivery via Excel / PDF or by utilizing Marin Web Query to pull and refresh data directly from within Excel.
Optimizing for performance first requires the ability to identify trends and outliers. Marin’s interactive charts provide a visualization of performance, allowing marketers to efficiently extract insights from large data sets. Analyze and prepare insightful visual reports using line graphs, bar charts, scatter plots, bubble charts, or pie charts.
Business analysis often requires insight into performance by custom categories such as product line, geography, or brand. Marin Dimensions allow marketers to “tag” campaign elements for segmentation and analysis that reaches beyond the constraints of campaign structure, providing the ability to easily categorize and compare data sets that matter most to a business.
An exclusive focus on the “last click” ignores the reality of consumer behavior and can mislead analysis. Marin enables marketers to evaluate the click paths of individual consumers across marketing touch points, providing a more complete view of the online funnel and how various channels combine to drive conversions.