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Filters and alerts help you to manage large-scale campaigns by exception by notifying you when performance is abnormal. Marin automatically alerts you via email when performance drops or spikes so that you can address issues proactively.
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Predefined and custom saved views in Marin Professional help marketers easily identify high-impact keywords and creative for analysis. With the analytics-to-action workflow, marketers can then address poorly performing keywords or creative directly from the analytics view.