Excluded Dates Prevent Inconsistencies from Affecting Bids

Marin makes it easy to exclude specified dates from influencing bid calculations after periods of heightened promotional activity, extreme seasonality, or business inconsistency.
- Ensure peak holiday periods don’t bias bidding data samples
- Account for internal or external promotions that change conversion rates temporarily
- Exclude data collected during scheduled website downtime or outages
USA
UK
France
Australia