Maximize Value by Bidding to Multiple Conversion Events

Bidding to multiple conversion events allows marketers to optimize according to the complete value of consumer interactions. Marin takes into account multiple online and offline custom conversion events, such as form fills or phone calls, as well as the expected and actual lifetime value of visitors to make smarter bidding decisions.

  • Maximize form fills, store locator views or downloads
  • Factor latent conversions into bidding decisions
  • Optimize to offline conversions and lifetime value

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