Maximize Interaction with Facebook Tracking

Optimize performance of ads according to user interactions on Facebook by tracking Likes, RSVPs and app installations. Marin calculates appropriate bids for each ad given cost-per-action targets, adjusting bids daily to maximize Facebook conversions.

  • Bid to a cost-per-like, cost-per-RSVP or Cost-per-installation goal
  • Maintain the user experience by directing ads to Facebook pages
  • Build an audience on Facebook to capitalize on earned media opportunity
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