Marin’s easy to use interface makes navigating analytics to gather business insight efficient, eliminating time spent merging data sets in Excel and ensuring timely and professional delivery of reports throughout the organization. The flexible interface allows marketers to tailor reports on the fly using fully customizable dimensions, charts and metrics, enabling them to make smarter decisions faster.

Benefits

  • Rapid Insight Quickly understand performance trends with ad-hoc analytics.
  • Management by Exception Use filters and alerts to manage what matters.
  • Reporting Automation Automate report delivery, saving time and reducing manual errors.
  • Business Level Visibility Segment reports using custom dimensions and conversion events.
  • Cross Channel Insight Get a complete understanding of the path to conversion.

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Features

Dashboards

Easily configurable dashboards to provide at-a-glance insight. | learn more »

Filters and Alerts

Efficiently filter data and build reports that align with unique business requirements. | learn more »

Charting

Identify trends and outliers to optimize campaigns. | learn more »

Scheduled Reports

Automate delivery of custom PDF or Excel reports. | learn more »

Web Query

Pull data from Marin to analyze offline and refresh regularly via Excel | learn more »

Dimensions

Tag and report on performance using custom categories | learn more »

Attribution

Allocate credit for conversions across programs to optimize spend | learn more »

Path to Conversion

Identify common conversion paths to justify early funnel spend | learn more »

Visitor Analysis

Understand the visitor’s path to conversion across channels | learn more »