Marin Software and Channel Factory Announce Industry’s First Partnership to Align Paid Search With YouTube Video Advertising
SAN FRANCISCO, CA June 10 — Today, Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, announced a partnership with Channel Factory, a leading video distribution and data platform.
“Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the breadth of their marketing efforts,” noted Tony Chen, CEO of Channel Factory. “For the first time advertisers who leverage the Marin platform can take top performing keywords and conversion data from their search and social campaigns to increase the performance of their video advertising efforts and vice versa.”
Through the Channel Factory partnership, Marin customers will now have the ability to deliver video-level contextual targeting in one easy-to-use marketing platform; in addition to Marin’s paid search, display, social, and mobile offerings. This partnership will provide a unique opportunity to maximize campaign performance across all online channels by embracing multi-touch attribution philosophies.
“Video is staged to be one of the most exciting revenue opportunities for online advertisers over the next few years,” said Matt Ackley, chief marketing officer at Marin Software. “We are thrilled to partner with Channel Factory. Together, we can empower our customers with the best cross-channel opportunities and most complete data.”
- By partnering with Channel Factory, Marin Software identifies a direct line of sight between top-of-the-funnel video awareness campaigns and downstream conversions via search.
- Marin Software’s partnership with Channel Factory provides marketers actionable insight into the impact of search, display and social marketing on video ad campaigns, including sponsored YouTube videos. Likewise, marketers can leverage metadata from videos to improve search, display and social marketing performance.
- Marin Software and Channel Factory customers gain the ability to both retarget and advertise on a contextually relevant video level. This provides a unique offering for advertisers: transparency, brand safety, and contextual accuracy.
- Marin Software’s integration with Channel Factory was developed through Marin Labs, a multi-disciplinary team of search, display, social and mobile experts focused on finding innovative solutions to complex digital marketing problems.
About Channel Factory:
Channel Factory is an online video distribution and data company. We provide advertisers a single solution that enables YouTube campaigns with video level targeting, brand safety, and improved performance. Based in Los Angeles with offices in New York, Channel Factory’s platform improves YouTube performance for over 500 customers worldwide.