Marin

New Marin Software Guide on Dynamic Ads Shares Advanced Social Marketing Tactics

SAN FRANCISCO, CA June 20, 2017 — Today, Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, released a guide for digital marketers on how to implement, use, and measure the success of Dynamic Ads on Facebook. The document, The Ultimate Guide to Dynamic Ads on Facebook, is available for download on the Marin website.

Facebook is on course to hit two billion monthly active users by mid-2017. Its 2016 ad revenue was over $26 billion. Many marketers are on Facebook, but not all of them are taking full advantage of the platform for top-line revenue growth.

In its Ultimate Guide, Marin spells out the key benefits of Dynamic Ads, coupled with step-by-step instructions for implementing and refining Dynamic Ads campaigns to find new customers, and cross-sell and upsell existing ones. It also offers guidance on the best ways to assess Dynamic Ads campaign effectiveness.

The Ultimate Guide includes sections addressing:

  • How to find new customers and improve conversion rates
  • Tips for cross-selling and upselling existing customers
  • 3 retention-based KPIs marketers should use to measure success
  • Advanced Dynamic Ads pointers and insights

“As digital marketers, we understand how important it is so keep up with groundbreaking innovations that change how we do business and stay ahead—Dynamic Ads is such an innovation,” said Brett Loney, Product Marketing Manager for Social at Marin Software. “By laying out the particulars of this powerful ad type, we’re helping marketers find new and better sources of revenue at a time when competition is fiercer than ever.”

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