Marin

Rosetta Selects Marin Software as Online Advertising Platform

Campaign automation capabilities and efficiency gains lead Rosetta to adopt Marin Software’s industry leading platform

San Francisco, CA January 30, 2012Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced that Rosetta has selected Marin Software Enterprise Edition to optimize customers’ paid search, display, and social advertising campaigns. Rosetta, an independent brand in the Publicis Groupe of global agencies, is one of the nation’s largest digital and direct interactive agencies. The agency chose the Marin platform due to its ability to automate certain campaign functions, improve workflow, and integrate with existing technologies.

News Facts:

  • Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world and is ranked by Ad Age among the top U.S. digital agencies. To ensure its clients gain the most from their online ad campaigns, Rosetta selected Marin Software as its online advertising management platform.
  • After a thorough evaluation of leading platforms on the market, Rosetta selected Marin Software due to Marin’s proven platform, robust ad management capabilities, and flexibility to integrate with existing client technologies.
  • Rosetta customers include Express, OfficeMax, Nationwide Insurance, Takeda, Helzberg Diamonds, and Valvoline.
  • Marin Software provides advertisers and agencies with the world’s leading online advertising management platform for paid search, display, and social advertising. On average, Marin agency customers report efficiency gains of 50 percent or greater after deploying Marin, translating into improved financial performance and satisfaction for end clients.

Quotes:

“As part of our commitment to our clients, we are continually seeking ways to improve how we work,” said Jason Tabeling, Associate Partner at Rosetta. “Marin Software empowers us with the ability to work much more efficiently, which translates into improved campaign performance and financial gain for our customers.”