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Shop ‘til You Click: Creating Shopping Campaigns at Scale

Shopping campaigns are a major source of website traffic and revenue for retailers – and not just during the holiday season! Studies show that less than 6% of the millions of retail products indexed within Shopping products actually receive clicks. The reality is that it’s harder than ever to effectively manage, execute and track your Shopping campaigns – especially for large retailers looking for scale.

Join our paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC and other important cost metrics.

Watch this webinar and learn:

  • More effective campaign structures to increase product visibility
  • Advanced feed optimization techniques to boost shopping ad performance
  • When to expand paid campaigns across search, social, and display
  • Mobile’s role in the purchase funnel and how to allocate budget more efficiently

Presenters:

Ginny Marvin
Associate Editor,
Search Engine Land

Brian Roizen
Co-founder and Chief Architect,
Feedonomics

Patrick Hutchison
Product Marketing Manager,
Marin Software

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