2013 Mobile Advertising Report
How Smartphones and Tablets Are Changing Paid Search
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers engage with brands and conduct commerce. To show how these consumer trends impact digital advertising, Marin Software analyzed paid-search campaigns across 2000 brands and more than $4 billion in global paid-search spend. This white paper outlines our findings. Specifically, we include key mobile trends, 2013 projections, and optimization strategies for advertisers seeking to maximize their mobile paid-search campaigns.