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2013 Mobile Advertising Report

How Smartphones and Tablets Are Changing Paid Search

The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers engage with brands and conduct commerce. To show how these consumer trends impact digital advertising, Marin Software analyzed paid-search campaigns across 2000 brands and more than $4 billion in global paid-search spend. This white paper outlines our findings. Specifically, we include key mobile trends, 2013 projections, and optimization strategies for advertisers seeking to maximize their mobile paid-search campaigns.

Topics include:

  • Are tablets starting to become the standard bearer for eCommerce? Learn how changes in click volume and conversion rates supports this thesis
  • Performance (CPC, CTR, Conversion Rates) can vary significantly across devices and geographies – benchmark your mobile campaigns against the best industry data
  • Optimize your mobile search campaigns – 5 things all search marketers should be doing

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2013 Mobile Advertising Report