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An Introduction to Marketing Attribution: Selecting the Right model for Search, Display & Social Advertising
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Only half of businesses today utilize marketing attribution, but these are the businesses we often see driving the highest returns from their ad spend. If you’re considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
Download Marin Software’s Introduction to Marketing Attribution to learn:
- The 3 key reasons marketers use attribution
- The 6 main attribution models
- How to lead your team when implementing an attribution model