Best practices archive
Learn the top tips for driving awareness and revenue from Facebook ads.
A planning guide to successfully migrate and optimize Google enhanced campaigns.
Marin Software examines the Apple iOS platform and the impact cookie blocking has on accuracy of key advertising metrics.
We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix.
Download this research brief to understand how Instant is changing the paid-search landscape.
Download this white paper to learn how to optimize your paid-search campaigns for the 2010 holiday season.
The search alliance checklist: 10 steps for managing the transition to the Yahoo!-Bing search alliance
Download this white paper to learn how to prepare your campaigns for the search alliance between Yahoo and Microsoft.
Download this white paper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.