Google Instant’s recent launch was met with numerous questions around how it might change the world of SEO and paid search. Articles written on the subject have ranged from “Instant marks the death of the Long Tail” to “Instant doesn’t change anything at all”. Given the breadth of opinions on this topic, advertisers have found it hard to reliably understand Instant’s impact on paid-search.
For this Research Brief, we analyzed the impact of Google Instant across a few hundred Marin Software clients. We examined pre and post-Instant performance across millions of keywords and a broad range of advertisers. Our findings and suggestions, which are presented in this Research Brief, will help you understand how Instant is changing the paid-search landscape.
By downloading this Research Brief, you’ll come away with specific insights on: