The Search Marketer’s Guide for the 2011 Holidays

Last year, consumers spent $33 Billion online during the holiday season, representing a 12% increase over 2009. While 12% isn’t bad, advertiser’s running on Marin saw their holiday revenues jump by over 50%. So what did these advertisers do differently? And what could you learn from them to turbo-charge your online campaigns?

In our recent white paper on preparing for the holidays we discuss key trends from the 2010 holiday season, and present 10 ideas to help you get the most out of your holiday campaigns. Topics will include:

Paid Search trends – Is November becoming the new December? Are people really shopping on Thanksgiving?
How to develop a bid boost schedule to keep up with higher CPCs during the holidays
Learn how to get the most out of mobile and device targeting

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