A Letter from the Co-Founders
Bonjour, Hello -
Exciting news! We are now Marin Social, powered by SocialMoov.
In February 2015, SocialMoov was acquired by Marin Software, the leading cross-channel performance advertising platform. Together, we’re continuing to innovate and provide top-notch solutions for social marketers around the world. For more information, please read the FAQs or contact us.
Merci beaucoup, thank you,
Sylvain Eche & Véronique Bergeot
Click here to read Marin Software & SocialMoov FAQs »
Why is Marin Software acquiring SocialMoov?
The acquisition of SocialMoov plays a key role in fulfilling Marin Software’s vision to provide the leading cross-channel performance advertising cloud for advertisers and agencies. Social is the fastest growing category in the digital advertising space. Marin recognizes Social’s long-term importance and is committed to making investments to enhance our leadership in this important channel. Through the acquisition of SocialMoov, Marin inherits a number of new, beneficial capabilities – Facebook video advertising, Twitter API integration, and television synchronization – that will augment Marin’s current social offerings. The combination of SocialMoov and Marin will produce one of the industry’s most comprehensive social advertising tool sets and provide marketers a complete, unified platform through which they can leverage the latest technological advancements in search, display and social advertising. Furthermore, Marin is a global company with offices in 9 countries and the acquisition of SocialMoov, a European based company, will strengthen Marin’s international presence. Marin’s technology automates advertising with the largest publishers around the globe and SocialMoov compliments Marin from both a product development and market presence standpoint.
How do SocialMoov’s products and Marin Software fit together?
SocialMoov’s platform is complementary with Marin Software’s current social product offering. Integration of the platforms will further streamline advertisers’ workflow and improve results. Additionally, SocialMoov integration will enable advertisers to incorporate Twitter data into their digital marketing campaigns and more effectively reach high-value audiences across search, display and social channels.
How does this acquisition fit into Marin’s broader strategy?
Marin Software’s vision is to provide advertisers and agencies the most powerful cross-channel performance advertising cloud through which marketers can measure, manage and optimize search, display, and social ad campaigns. Acquiring SocialMoov propels Marin’s social offering forward, giving our customers the ability to maximize their ROI across social publishers – Facebook and Twitter. Data from social campaigns will be able to be combined with data from search and display campaigns, allowing advertisers to more accurately create, target and convert audience segments.
What is the value for Marin’s existing customers?
- Key customer benefits of the acquisition include:A proven cross-publisher social advertising platform, along with strategic insights and expertise from working on effective social campaigns for many of the world’s largest advertisers.
- A social-focused design and product workflow designed to meet the needs of today’s multi-publisher social advertisers.
- Access to intraday reporting and bidding provides advertisers relevant campaign performance insights any time of the day, enabling smarter, faster decisions.
- Allowing advertisers to promote and optimize Facebook and Twitter ads based on television flight schedules through TV Sync.
- SocialMoov allows advertisers to track downstream conversions and the lifetime value of their mobile app advertising investments, helping them make better cross-device optimization decisions.
What is the plan to integrate the SocialMoov platform with the Marin platform?
We’re really excited about the potential for SocialMoov’s unique, incremental product capabilities to provide an immediate positive impact on our customers’ current and future social advertising initiatives. As such, we intend to work closely with all of our current social advertisers to grant them access to SocialMoov’s groundbreaking capabilities as soon as possible. Our customer success team will be on point to answer any questions about new publisher support, such as Twitter, and to help advertisers take advantage of new features. Existing Marin customers are encouraged to connect with their Marin customer success contact for more information.
Will SocialMoov’s employees be joining Marin Software?
All of SocialMoov’s employees are being asked to stay on at closing.
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