A high performing Shopping campaign begins with feed integrity
Marin Software’s Smart Feed service guarantees your feed’s integrity by executing the key optimizations, normalizations and updates required to make your Shopping campaign perform at its best. We layer on quality assurance and risk-mitigation techniques to minimize the chance of a feed suspension or disapproval for preventable reasons. Then from that single, clean, data source Marin Shopping is able to standardize your products for compatibility with a wide range ad types and ad servers, for immediate distribution to each paid channel and marketplace where your next potential customer is looking for a product you sell.
Marin provides a one-stop option to house all outbound product feeds. These include Google Merchant Center, Bing Shopping, Facebook, Amazon and Shopping.com, amongst many others.
Why Use Marin SmartFeed?
How Does It Work?
Marin Feed Management is a hybrid solution: human + technology. Our technology leverages a rule-based optimization engine to make decisions regarding feed standardization. Yet our setup and optimization strategies are executed through a dedicated team of marketing professionals who are experts in Shopping campaign management.
How Does your Feed Optimization Work?
By way of example, one rule removes excessive whitespace from data attributes like the title. While another replaces double punctuation marks “??” with a single “?” and standardizes capitalization to remove or replace any HTML text that may be found in Product Description or Title. In addition to the rule-based corrections which run automatically with each sync of Smart Feed, our feed management solution also includes a manual review and analysis of the product feed by our team of Shopping experts, who will suggest opportunities for testing and further refinement.
Where Can I Distribute my Products?
Marin’s Smart Feed solution enables advertisers to manipulate and export feeds to an unlimited number of paid channels and marketplaces. Feed management across multiple platforms is a tedious, error-prone task. Marketers outsource this task to Marin Shopping to save time, free themselves from file-formatting complexities and ensure their product data is being optimized for relevancy and performance across all channels.
Do you Offer A/B Testing?
The Account Management team assigned to your account will advise you on new A/B testing opportunities to evaluate the marginal gain of new strategies. By testing a portion of the feed, performance results can be isolated and evaluated on their own merits.
What if I Run Out of Inventory?
Marin’s Smart Feed solution provides advanced inventory management. Where others focus on stopping ad impressions when inventory is zero, Marin Shopping adds logic to ensure you are only buying impressions when inventory is available and likely to be bought. For example, Marin’s Smart Feed can be setup to stop buying ads for inventory that has “status: in stock” but, the quality of the in-stock product is low, such as a size XXXL. Our advanced rule-based technology prevents you from burning ad spend on a product that is going to be hard to sell.
What if my Data is Not Delivered?
Marin’s Smart Feed has safety measures built in to ensure that your data is delivered in a timely and qualified manner. If a feed delivery ever fails or contains over a certain amount of changed products, your Marin account management team is automatically notified. As a failsafe, we have the ability to fallback to an archived feed if the current feed fails to be delivered, or has other material issues.