It's not hard to drive traffic online for our customers, it's hard to drive quality traffic - and Marin Search Marketer has helped us simplify management of our SEM programs to dramatically increase the quality of our paid search volume, driving 30% more qualified leads to our partners' sites."

Terry Fung,
Vice President of Advertising, Trouvé Media

Outpace the Competition with Marin

In the increasingly competitive and complex paid search market, performance and lead generation marketers require a solution that can help them optimize spend and efficiently scale marketing programs,.  Marin’s browser based online advertising platform addresses the unique needs of lead generation and performance marketers, driving better performance through workflow efficiencies, flexible analytics, automated bidding and quality score optimization.

Intelligent Bidding Delivers Financial Lift

Performance marketers require bid management solutions that maximize ROI in competitive markets.  Marin Software’s patent pending, easy to use bidding system optimizes paid search programs according to your business goals, automatically adjusting bids to changes in the auction landscape.

  • Set bids to maximize volume under varying performance objectives including CPA, ROI or margin goals
  • Patent pending algorithm bids long tail keywords accurately
  • Accurately bid new keywords from day one enabling rapid expansion into new markets
  • Rapidly react to changes in auction like competitive pressure, variance in the Google quality score algorithm or changes in user patterns
  • Manually override algorithmic bids to boost bids or cap keyword positions

Maximize Campaign Quality for More Effective Spend

Quality score can have a significant impact on cost, average position, and ultimately profit.  Marin provides insights and recommendations for you to address campaign quality and optimize programs by restructuring ad groups, refining match types and applying negatives to campaigns.

  • Optimize group structure by removing keywords with low quality scores or creative relevance
  • Test calls to action in creative to identify the most profitable ad copy
  • Increase click-through and quality by automatically adding search queries that convert as phrase or exact match terms
  • Add negatives from actual search query data to refine traffic

Efficiently Scale Search Programs

It is necessary to continually build out search campaigns in order increase traffic and profits.  Marin helps advertisers efficiently scale paid search programs by providing workflow and automation tools for building campaigns and making changes across publishers.

  • Launch new campaigns across publishers with simple bulk upload
  • Duplicate campaigns to quickly build out geo-targeted or day-parted programs
  • Pause, resume or edit campaigns from directly within analytical reports
  • Find and replace terms in creative to make promotional changes to copy
  • Automatically identify and insert profitable new terms into existing search programs

Monitor and Manage Large Keyword Sets by Exception

With large scale programs, Performance marketers require a solution that helps them address outliers as they monitor impressions, traffic, conversions,  and spend.  Marin enables you to manage large keyword sets by exception, providing easy to use filters that help identify high-impact keywords and creative for analysis.

  • Build automated reports to analyze top performing and worst performing campaigns, groups, and keywords
  • Quickly recognize when click-through or conversion rates drop and address issues from directly within the analytics interface
  • Configure automated alerts to get notified when changes occur in campaign performance