Increase Traffic While Cutting Costs

Keeping up with new products, promotions and staying ahead of seasonal changes has become increasingly time-consuming for online advertisers with large product inventories.  Marin’s browser-based online advertising platform addresses the unique needs of retail marketers, driving better performance through workflow efficiencies, flexible analytics, automated bidding, and quality score optimization.

Advertise Your Entire Catalog

With a large and continuously changing product catalog, it can be difficult for merchants to effectively advertise their entire inventory. Marin Dynamic Campaigns automate the process of generating and managing campaigns with specific and relevant keywords and creative that accurately represent product inventory, optimizing spend from day one with predictive bidding to meet margin and gross profit goals.

  • Dynamically build and manage campaigns in real time
  • Bid keywords to margin or ROI targets, even with limited click-through or conversion history
  • Manage programs based on current inventory levels
  • Dynamically insert product attributes such as price and brand into copy to increase click-through
  • Deep link product specific ads directly to product pages for higher conversion rates

Monitor and Manage Campaigns by Exception

With large scale advertising programs, marketers require a solution that helps them address outliers as they monitor performance. Marin enables you to manage large keyword sets by exception, providing easy to use filters that help identify high-impact keywords and creative for analysis. Custom alerts notify you when performance drops or spikes so you can proactively address issues.

  • Quickly identify and address changes in performance at the keyword, creative or campaign level
  • Configure alerts to identify outliers according to your traffic, cost, or conversion thresholds
  • Segment and analyze data by product line or promotion
  • Identify high performing keywords to target for expansion

Make Seasonal and Promotional Changes Efficiently

Keeping up with promotional and seasonal changes can be time consuming.  With Marin’s powerful editing and scheduling features you can efficiently manage seasonal changes and promotional campaigns across publishers to capitalize on sudden shifts in demand.

  • Make edits to keywords and creative in bulk across publishers
  • Create new campaigns in advance and schedule the time and date items are pushed live
  • Boost bids to anticipate promotional or seasonal demand
  • Use the find-and-replace feature to update promotional ad copy

Optimize Branded Campaigns

Brand-centric keywords often drive more volume and conversion for retail marketers than category or product specific terms. Marin allows online retailers to optimize branded campaigns independently, maximizing the effectiveness of high-value terms and ensuring visibility where it counts.

  • Manually override bidding algorithms to set or boost bids on high-value terms
  • Bid brand terms to stay at or above a position in the auction automatically
  • Test creative and landing pages to optimize for conversions and profits on high traffic keywords