“There are too many options! How do I know where to put my social advertising dollars?"
It's a common scenario that every marketer faces, but thankfully Instagram has made your decision a lot easier by establishing itself as a clear and effective option.
How did they do that, you ask? They made it easy in three main ways:
1. Easy Choice
Instagram is an easy choice for marketers because it’s proven itself through its authentic, highly engaged, and rapidly growing community. Consider the numbers….
- Want to reach a lot of people? Instagram has over 300 million monthly active users.
- Need to drive global engagement? Over 70% of Instagram’s users are located outside the US.
- Looking for a platform to grow with your brand? Instagram is the fastest-growing major mobile property.
- Seeking out a lucrative audience? 73% of Instagram’s users are 15-35, and year-over-year engagement is up 108%.
It’s a no-brainer. And not only does Instagram deserve your social advertising dollars, it also deserves your branding dollars. Think outside of specific channels, and consider the function Instagram could serve as part of your overall marketing program.
2. Easy Start
Getting started with Instagram advertising is simple, thanks to some recent changes. You no longer need to sign an insertion order, and gone are the days of hefty spend minimums.
With the advent of the Instagram Ads API, you can now go through select Facebook Marketing Partners or agencies (like Marin!) to start advertising right away. This means fast onboarding and whatever level of spend you choose.
3. Easy Management
How about actually managing your Instagram ads? Well, that’s easier than ever, too.
Consider the workflow in Marin Social, where you can manage, measure, optimize, and report on Instagram campaigns alongside Facebook and Twitter. You can also take advantage of advanced features that help you save time, reach the right audiences, gain better insights, and achieve your specific business goals on the network.
Instagram is also making changes to provide advertisers with a fairly seamless workflow. Just last week, they announced support for landscape and portrait formats. This has big implications for using the same creative across Facebook and Instagram, particularly when it comes to video.
Ready, Set, Go!
Have we inspired you to get started with Instagram advertising yet? Stay tuned for more best practice content to come, let us know if we can help, and good luck!
Sources: Check out Iconosquare for demographic statistics, eMarketer for engagement information, and Instagram for Business for platform data.