Marin Software's official blog

3 Tips for Creating Dynamic Ads for Your Facebook Retargeting Program

Anita Avram
|
August 1, 2014

As you may have noticed, turning products into personalized Facebook ads through dynamic retargeting campaigns is a great way for advertisers to get optimal airtime with their audiences, producing a more intimate, unique ad experience that inspires visitors to convert. When looking at a sample of Perfect Audience advertisers, we saw a 400% boost in CTR, a 10 to 20% boost in conversion rates and a 30 to 40% drop in CPA.

But like every other tool in your marketing funnel, these dynamic ads need to be tested, fine-tuned, and massaged to figure out just what piques your unique audience’s interest.

Here we’ve provided three simple tips to help you determine the right recipe to increase your click-through-rates and conversions while also decreasing your cost per lead.

  1. 1. Keep it simple. Don’t overpower the ad with too much text distracting from the personalized experience the visitor has from seeing the exact product they most recently viewed on your site.
  2. 2. Offers & promotions. Showing visitors the exact image certainly guides them farther along the path to purchase, but they can be pushed over the edge when there is a compelling reason to return to the website. A special sale or discount is a goldmine.


3. Maximize your real estate. Don’t miss out on valuable impressions. If you think that both Facebook Sidebar and Newsfeed ads are created equal, then reconsider your approach. What kind of information should you include the headline for Sidebar ads versus Newsfeed ads? In which part of the ad copy do you capture dynamic macros like the product name and price? For Sidebar ads? For Newsfeed ads?

The text limits with Sidebar ads are restrictive. We recommend dotting your headline with a short, sweet call-to-action while saving the dynamic variables like the name of the product for the body text.


When you’re customizing your Newsfeed template, you have more chances to be creative with your messaging. Macros like the name of the product, price or category can show up in three different fields: the headline, the message text and the body. Run tests to determine how you can make the slickest Newsfeed dynamic ad template.


Don’t leave money on the table by not serving hyper-targeted product ads to your website visitors. Create a product feed, put a pixel on your site, and perform A/B testing on your Facebook dynamic ads. If you’re getting the results you want, easily boost your budget to target more potential shoppers.

Sign Up and Get Updates by Email
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.