Adjusting Bids for Seasonality [Video]

Sam Wilcke
June 11, 2012

If your paid search program experiences an increase in volume over a seasonal period, how much should you increase your bids by to maximize performance? Sam Wilcke, PhD and Director of Analytics at Marin, talks through how to do this and dispels a common misconception.

Sign Up and Get Updates by Email
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.