Marin Software's official blog

AMP Agency Cuts Lead Costs by 16% for Blue Shield of California with Marin Software

Kye Mou
|
August 30, 2012
Blue Shield of California









Marin is excited to announce the release of our case study with Blue Shield of California. We’d like to start by thanking Blue Shield and AMP Agency for allowing us to earn their business and share their success with a broader audience. Founded in 1939, Blue Shield of California is a not-for-profit health plan that offers a wide range of commercial and government services throughout the state of California.

Prior to leveraging Marin’s bidding solution, Blue Shield was challenged by their need to maximize lead volume at a target cost-per-lead (CPL). Furthermore, they needed help scaling their campaigns to balance volume and efficiency. By implementing a combination of time-of-day and position-based bidding, Blue Shield increased their lead volume by 78% and cut their CPL by 16%.

Congratulations to Blue Shield and AMP Agency! We certainly hope there are more success stories like this one in the near future.

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