At EMEA Marin Masters in London on Wednesday, November 4th, we announced seven winners of our inaugural Marin Software EMEA Awards. We presented them with awards during a ceremony that brought together over 200 leading digital marketers and industry innovators to showcase the best examples of ad campaign optimization, audience engagement, and increased revenue.
The key criteria for our jury members included clear strategic thinking, innovation, effectiveness, and tangible results. We were delighted to see a diverse set of industries being represented at this first edition, which will hopefully announce many more. (Already interested in participating in the next one? Contact firstname.lastname@example.org).
This was a great opportunity to hear real-life industry scenarios and smart uses of technology, as well as our customers’ different objectives and the ingenious solutions they use to reach them.
Without keeping you in suspense for too long:
The winners are ... [drums rolling]
- Search & Health – twentysix for BMI Healthcare
- Search & Travel – Manning Gottlieb OMD for Virgin Atlantic
[caption id="attachment_6795" align="alignnone" width="500"]
twentysix wins Search & Health[/caption]
- Social & Technology – Labelium for Sharalike
- Social & Cosmetics – Mangostorm for Bio-Oil
- Social & Sport – Labelium for Tough Mudder
[caption id="attachment_6796" align="alignnone" width="500"]
Mangostorm wins Social & Cosmetics[/caption]
The industry-respected judges had the difficult decision of awarding the overall Grand Prix trophy to one social and one search winner. The triumphant agencies were:
Grand Prix winners
- Social Grand Prix – Labelium for Tough Mudder
- Search Grand Prix – Manning Gottlieb OMD for Virgin Atlantic
Mourad Zeggari, Labelium Managing Director, explained how the Tough Mudder social campaign achieved a 126% increase in clicks, 77% reduction in CPC, 29% increase in conversions, a CPA fall of 60%, and over 16m video views: “Tough Mudder’s brand values of teamwork and camaraderie were integrated into our social ad campaign. With Marin Software and a strong and streamlined partnership focused on results, we were able to push the envelope and exceed all expectations. The fact that we increased video views by 16.3 million and saw exponential growth across all indicators clearly demonstrates that optimized social ad programs are a marketing imperative.”
Upon receiving the Search Grand Prix award, Puneet Vaghela, Paid Search Account Director at Manning Gottlieb OMD, presented the agency’s award-winning campaign for Virgin Atlantic. Marin Software’s unique algorithm created a seasonality function that caused Virgin Atlantic’s revenue per booking to increase by 14%, conversion rate to increase by 30%, and overall revenue to increase by 20%.
A big thank you to our esteemed jury!
- Jim Clark, Econsultancy
- Gideon Spanier, Campaign
- Stephen Chester, IAB
- Luis Pedro Martinez, Bing