Over the past couple days, you likely heard some alarming reports speculating on changes in how Google passes data to analytics software and advertisers. This understandably created lots of buzz, but today we have the facts as reported in Google’s official Ads Developer Blog:
“Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages. For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search Queries report.”
Marin Software will continue to receive keyword data from Google. Conversion and revenue tracking, reporting, and analytics will not be disrupted. Our CMO Matt Ackley explained, “As an AdWords API partner, Marin Software leverages keyword data – separate from search query data – in providing its market-leading analytics, campaign management and optimization capabilities.”
For customers leveraging Marin Tracker, Tracker will no longer be used as a source for keyword expansion. However, Marin's Keyword Expansion tool will continue to bring in keyword suggestions via the publisher search query reports for both Google and Bing, which provide the majority of keyword suggestions today. If you’re using Tracker and have questions, don’t hesitate to reach out to your customer success team.
We look forward to business as usual, helping our customers to be the best marketers in the industry.