Prior to working with Marin, Fastweb was challenged by disparate technology and struggled to attribute downstream revenue back to search and display clicks. As a result, their CPA-driven bidding strategy generated a disproportionate amount of low-cost, low-revenue leads. To drive high-revenue leads and optimize their search and display programs, Fastweb needed a bidding solution that could automatically maximize revenue while hitting their ROI goal.
By integrating their tracking system with Marin’s revenue upload functionality, Fastweb seamlessly stitches their downstream revenue with daily publisher clicks and cost. With meaningful ROI-driven performance data, Marin’s adaptive bidding algorithm enables Fastweb to calculate optimal bids for keywords that drive high-revenue leads. A portfolio-based spend trade-off between keywords and groups, along with the flexibility of setting a single bidding goal across all of their campaigns, has increased Fastweb’s revenue-per-month by 750% since deploying Marin Software.
Marin is very pleased to announce our recent case study with Fastweb. We would like to thank them for allowing Marin to earn their business and share their success story with others. As part of the Monster Network, which includes Monster.com, Fastweb is the premier online resource for paying and preparing for college. Their success stems from their commitment to empower the lives of students through scholarships, financial aid tips, and job and internship matching.
Congratulations to Fastweb on a fantastic win! We certainly hope there are more success stories like this one in the near future.