Google Shopping Ads: Driving Relevance and Revenue with PLAs

Product Listing Ads (PLA) provide a richer and more engaging search experience for shoppers. With the share of spend on PLA campaigns increasing 600% in Q4 of 2012, online retailers will undoubtedly continue investing more time and budget towards this ad format in 2013. In fact, in Q4 of 2012, online retailers allocated as much as 30% of their AdWords budget to PLA campaigns. As a result of this recent surge in adoption and spend, Marin Software has published a white paper that examines PLA performance throughout 2012 and presents five best practices for deploying, managing, and optimizing PLA campaigns.

Insights Include:

• PLA performance versus standard text ads
• How to differentiate your PLAs from your competitors
• Using PLAs to dominate the SERP
• Strategies for setting granular product targets

Download the comprehensive 8 page PLA white paper here.