This past Thursday marked our 3rd annual Marin Masters event at The Standard Hotel in New York City. A hundred customers in the tri-state area were invited to hear their peers, as well as Marin’s Global Services team, share success stories, best practices and industry insights.
In keeping to current trends and hot-button topics, the themes this year were mobile and attribution. Content included a presentation on our recent mobile whitepaper and a case study presented by MediaWhiz, in which they describe how they leverage Marin to track offline conversions for their client, AMF Bowling.
Agencies Beeby Clark+Meyler, MediaCom and Optimedia lead a discussion panel on mobile trends and their 2012 mobile search strategies. Each agreed that mobile and desktop metrics should be analyzed separately when optimizing performance, citing the need to customize the mobile experience. Using click-to-call and testing creative language to match mobile behavior were among the key recommendations. All three agencies expect their mobile search budgets to grow by at least 15% in 2012.
Marin Client Services wrapped things up with a presentation on Marin Enterprise best practices and strategies. Topics for the discussion, chosen via customer survey, were geared towards the specific business goals and objectives of our customers.
We would like to extend a big thank you to all of our speakers; and to Yahoo! for sponsoring this event!