Paid search is one of the most essential and effective online search marketing strategies. However, as transaction volume increases and competition for keywords grows, paid search can also be increasingly complex and challenging to manage. How do you manage your daily workflow? Are you wasting time in Excel? Can you identify opportunities for performance improvement? Are you getting the insights you need?
If you ever grapple with these concerns, you are in good company!
Let's consider Del City, a leading supplier of professional grade electrical and transportation supplies since 1947. Del City relies on an integrated paid search program that is optimized based on a one-year customer value model. They support over 10,000 SKUs within their product catalog, requiring a broad range of campaigns and extensive keyword lists.
Del City turned to Marin Professional, our mid-market platform, for automated and position-based bidding. As a result, they were able to save time and increase revenue by 30%. Del City is now able to focus on and invest in higher priority, strategic initiatives for expanding their paid search program.