Marin Software's official blog

Marin and Yahoo’s Relationship Gets Serious

Maria Breaux
|
July 23, 2015

One of Marin Software’s big value propositions is our cross-publisher capabilities and our robust support for the world’s leading publishers. We work closely with Google, Yahoo, Yahoo Japan, Bing, Baidu, and Yandex to ensure we’re providing the latest features from each one, and that customers can easily see and compare performance across publishers within our platform. As an example, Marin was first to launch support for Yahoo! Gemini earlier this year. Now, we’re excited to announce that we’re taking our relationship to the next level as a Gemini Preferred Partner.

What is a Gemini Preferred Partner?


The Gemini Preferred Partner Program was created to bring advertisers, agencies, and technology partners together to find and develop innovative digital marketing solutions. According to Alex Mrazek, Senior Director, Partner Development, Yahoo, “Through a higher standard of Gemini product integration and client services, this program will drive advertiser performance, scale, and ROI.” Check out Yahoo’s new page for the program: https://advertising.yahoo.com/partners/Partners/Marin-Software/index.htm.

What does this mean for Marin?


Yahoo selected Marin as a launching member of the Gemini Preferred Partner Program, as Marin is an established industry leader and is equipped to offer Gemini advertisers a top of the line solution. As a Gemini Preferred Partner, Marin is committed to delivering the highest standard of technology integration with Yahoo and client services. Customers can count on Marin to provide the latest updates from Gemini, and offer the best in class service that we’re known for to help address any questions or issues.

An example of how Marin helps customers with Gemini is our recent launch of Cloner for Gemini. With Cloner, you can easily copy objects from your Google accounts into Yahoo Gemini, resulting in faster and easier onboarding. For more information on Cloner and other Gemini features, please contact us here: http://www.marinsoftware.com/contact-us.

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