Marin Software and Fuor Digital Talk Mobile Search Trends

Last week Marin hosted a webcast to review our recent study of mobile paid search. Speakers for this event included Gagan Kanwar of Marin Software and Josh Dreller of Fuor Digital, an online advertising agency. To shed light on the current state of mobile search, Gagan presented on several key findings from our study, including:

• Mobile clicks increased 132% in 2011
• Smartphones carry higher CTRs and lower CPCs when compared to tablets and desktops
• Mobile will comprise 25% of all paid search clicks by the end of 2012

To put these mobile trends in perspective, Josh presented two case studies on recent mobile performance across Fuor Digital’s customer base. He also examined several compelling statistics on mobile user behavior, including:

• Where smartphone users are browsing
• How shoppers leverage smartphones
• How smartphone users respond to ads

To view the recording of this webcast and hear more on the state of mobile search, click here.