Last week, we hosted our bi-annual client educational event, Marin Masters, in NYC. Over 100 search experts in the tri-state area, from top agencies and global brands, gathered in the Screening Room at the Crosby Street Hotel to share their experiences and best practices with the Marin platform.
We had some great content presented at Marin Masters thanks to our customers. Themes included bidding, optimization and call-tracking. Marin’s VP of Products, Wes MacLaggan, also showcased the future of Marin and where we see the landscape unfolding.
A special thanks to Yahoo! for sponsoring and presenting their study released earlier this month on ad copy insights and optimization within the travel vertical. Some of the highlights from their presentation included:
- "Price points" featured in the ad copy perform considerably higher than any other variable, particularly when featured in the Ad Title
- "Price Points" are featured in less than 1% of ad titles and 1.7% of descriptions within Travel
- "Keywords" in the ad title perform better on average than when featured in the short description
- Recommendations: Include price points and calls-to-action when possible to optimize click activity on your ad and drive traffic to your site
We would like to thank all of our attendees for making Marin Masters NY 2013 such a huge success! Please enjoy some photos from the event.