One of the fastest-growing major mobile properties, Instagram is home to an engaged and authentic community of over 300 million users. Each day, they share an average of 70 million photos and give out 2.5 billion likes. But more than that, Instagram is a deeply meaningful part of their lives. Of Instagrammers aged 13-24, 53% credit the platform with helping them define who they are.
Instagram is a place to be visually creative, to find inspiration, and to share unique perspectives. And it’s also an exceptional opportunity for social advertisers. In fact, 68% of users aged 13-24 say they interact with brands regularly, either by looking at photos, liking content, following a brand, visiting its website, or engaging in some other way.
That’s why we’re so excited to announce that Marin Social is integrating with the Instagram Ads API, to extend our cross-channel and cross-publisher support to this growing mobile property.
Integrating with the Instagram Ads API
Since gaining access to the newly developed Instagram Ads API, our engineers have been busy building an integration. And now we’re pleased to be working with a handful of customers to test brand awareness and direct response campaigns.
One such advertiser, NET-A-PORTER, uses Instagram to promote fashion events with top industry influencers. Instagram has proven to be a powerful channel for building relationships with existing customers and reaching new audiences who are interested in luxury brands.
"The Instagram Ads API allows us to target a very specific European audience within 24 hours of our events,” said Helen McGee, Head of Marketing, International, NET-A-PORTER. “With Marin's support, we drove awareness of our brand, and are better able to share exceptional fashion content with our customers."
A Panoramic View of Social Performance
Marin Social support allows brands and agencies to easily create, test, and optimize their Instagram campaigns. Even better? Instagram campaigns can be managed conveniently alongside Facebook and Twitter, so advertisers gain valuable performance insights and management efficiencies across their entire advertising program.
We look forward to working with more advertisers once Instagram moves to their beta phase, so keep an eye out for future developments. Oh, and make sure to follow us on Instagram!