Marin Software and Boost Media Expand Partnership To Bring Customers Highly Relevant Ad Creative
Boost Media is excited to partner with Marin Software, the leading cross-channel performance advertising cloud. Through the complementary nature of the two platforms, Marin customers will now be able to leverage Boost Media’s curated marketplace of expert copywriters and testing technology to optimize creative across search, social, and display campaigns. The combination of Boost Media and Marin Software ensures the highest return on search marketing dollars and a scalable best of breed strategy.
Search results pages have become crowded collections of nearly identical ad creatives. Standing out in this crowd matters now more than ever. Consumers want more relevant and targeted communications from the brands they engage with and the current approach with search ad copy fails to deliver.
The biggest opportunity to increase your search campaign performance is through improving your search ad copy. Boost Media is the leading Creative Optimization Platform and works with leading enterprise brands to scale the sourcing, testing, and optimization of search ad copy.
Writing and optimizing ad copy is a challenge for many marketers due to scale, constrained resources, and lack of insight into what drives ROI. Boost Media offers a platform that combines the power of a curated marketplace of human writers and designers combined with a SaaS platform for automated insight and analysis. With the Boost Creative Optimization Suite, organizations can marry the natural creativity of individuals with the automation and efficiency of a cloud-based platform, to generate ad copy at scale.
Download Boost Media’s Creative Optimization one sheet here to learn more about optimizing your ad creative.
About the Author
Sarah manages Content Marketing at Boost Media and leads a team of marketing professionals to drive revenue through complex B2B marketing campaigns in the ad tech industry. Prior to joining Boost, Sarah developed marketing and sales strategy at BNY Mellon, a top 10 private wealth management firm. In a former life, Sarah worked in journalism writing for magazines including Boston Magazine, The Improper Bostonian, and Luxury Travel. When she’s not writing engaging content, Sarah enjoys cooking, running, and yoga.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.
Click here to schedule a free demo of the Creative Optimization platform today.
