Marin Software's official blog

Marin Software Partners with Tag Management Leader, TagMan

Rebecca Momberg
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February 19, 2013

Marin Software and TagMan are delighted to announce a new, certified partnership which brings Online Marketers the opportunity to streamline deployment of both tracking solutions and open up a world of best-in-breed attribution, reporting and campaign optimisation.

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TagMan is the global leader in tag management, with the industry’s most mature and proven platform for enterprise e-commerce. Since launching the first, independent tag management platform in 2007, TagMan has been helping over 100 customers solve tagging, site performance and attribution-related challenges.

This partnership will allow post-attributed, de-duplicated conversion and revenue data to flow automatically from TagMan into Marin, enabling online marketers to jump-start their day using Marin’s powerful analytics-to-action interface and renowned optimisation tools. Several joint clients have already benefited from the integration and we look forward to many more in the future.

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