Since Google’s announcement in early February of this year, Marin Software has been rapidly developing and releasing initial support for enhanced campaigns. This includes, but is not limited to, the ability to create enhanced campaigns, set mobile bid adjustments, generate mobile preferred ads, and bulk and multi-edit enhanced campaign settings. Each of these critical features enables Marin users to efficiently manage, report on, and optimize enhanced campaigns.
However, as the July 22, 2013 migration deadline approaches, Marin understands the importance of preparing campaigns not only for the initial migration of legacy campaigns to enhanced campaigns, but also the eventual merging of separate desktop, tablet, and mobile device targeted campaigns. To help search marketers navigate through this time of change and successfully migrate to enhanced campaigns, Marin has created a comprehensive campaign migration guide.
This guide will help search marketers:
- Understand what enhanced campaigns are.
- Establish a plan for migrating to enhanced campaigns.
- Review the requirements for merging campaigns.
- Execute best practices for ensuring post-migration success.