Marin Software's official blog

The Critical Importance a Very Close Working Relationship Between Marin and Our Agency

Irv Brechner
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January 5, 2012

As a very tech-savvy customer acquisition agency, we learned a long time ago the extraordinary value of having extremely close relationships with technology providers. Being a user of Marin Enterprise Edition for years, the resources and time we’ve put into this relationship has paid off in spades, giving us the capability to get the greatest value from Marin and therefore be the most effective for our clients.

For very basic tools that have limited functionality, mastering them is easy, but there’s very little you can do with them and you get minimal benefits. For extremely sophisticated and function-laden tools like Marin, taking advantage of their breadth and depth of training, onboarding options, contextual help and other services was something we eagerly embraced in a big way. Doing so has paid off: we’ve seen a quantum leap in terms of results.

That’s the tip of the iceberg, as there are many other reasons that we chose to have a very close working relationship with Marin. Because acquirgy has a wide variety of direct response clients, with different business models, different metrics and different ROI goals, Marin’s desire to listen to our recommendations has led to numerous enhancements that we can confidently say has improved our ability to serve our clients. For example, using Marin’s Ad Testing feature, we were able to see dramatic differences between creative in a manner that was prudent and statistically significant.

It’s a win-win for Marin and acquirgy: Marin gets valuable feedback, leading to new features that benefits all their users; acquirgy gets new features that were developed based on our knowledge of our clients’ businesses.

Another example of the benefits of working closely with Marin is their close ties with Google. As clients we are among the first to learn about upcoming releases. This helps us plan for them so that we can take full advantage of them upon release. Marin’s ability to customize reporting and be a sounding board are two more reasons why our agency is proud to have developed such a close relationship with Marin.

Want to learn how we chose Marin from among all their competitors? Drop me a line (irv@acquirgy.com).

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