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Turkish Retail Giant Increases Return on Ad Spend by 20% with Marin Software

Rebecca Momberg
|
October 2, 2013
Trendyol Marin Software SEM PPC retail search marketing

Marin is happy to announce a new case study with Trendyol, the leading online fashion retailer in Turkey. We’d like to thank them for allowing us to share their success story.

Prior to working with Marin, Trendyol was using two separate platforms to manage their search and social advertising. Not only was this very time-consuming, but it also led to inconsistency in data and tracking. The Trendyol team also struggled with bidding; because they didn’t have confidence in their previous black-box bidding solution, they were calculating bids manually.

When Trendyol deployed Marin Software, they realized major benefits from having everything united and integrated within a single platform. Tracking is now accurate across both search and Facebook, the team can set unique targets on a product-by-product basis, and appropriate bids are calculated automatically. Furthermore, Marin’s Facebook Campaign Wizard has reduced the time it takes to set up new Facebook campaigns from two hours to only 20 minutes.

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