Excited to introduce Marin Next, an innovative recommendation engine we designed to help advertisers uncover new areas for optimization. We realize advertisers have only so much time in the day and developing new creative, testing new target audiences, etc. is probably a better use of energy than spending hours crunching numbers to discover areas for optimization or expansion. So, leveraging a proprietary methodology based on our experience with hundreds of successful online advertisers, we developed Marin Next to help assess the state of campaigns and make optimization suggestions.
Marin Next is the first of its kind, providing advertisers recommendations in the areas of budgeting, bidding, creative optimization and campaign structure across search, display and social campaigns. Based on the actual performance and structure of their marketing programs, with Marin next marketers will gain insights previously hard to identify or prioritize.
Our recent whitepaper, “Taking Paid Search Performance to the Next Level” describes Marin’s optimization methodology and provides examples of the types of recommendations provided by Marin Next. Contact your Marin Online Marketing Manager for more information on leveraging Marin Next on your campaigns.