Marin Software's official blog

Upgraded URLs – Making It Easier for Paid Search Advertisers to Manage Tracking

Svetlana Gelfand
|
July 14, 2015

Continuing with our cadence of thought leadership and innovation in digital marketing, Marin Software has successfully upgraded approximately 2 billion URLs to the new Google Upgraded URLs format. We partnered closely with our customers and Google to ensure a smooth transition.

Complete Transparency: Marin’s Upgrade Portal


For visibility into the upgrade process, Marin developed a one of a kind interactive Upgrade Portal. This portal allows customers to quickly and easily review their account configuration and proposed tracking structure before routing changes to Google. As an added bonus, the post-migration summary report within the Upgrade Portal enables customers to keep track of their top performing keywords and ads, and quickly take action within their Marin account(s) to guarantee a timely and successful upgrade.

Ready for a preview of the report tab? See for yourself by watching our two-minute overview video:


Best Practices for the Upgrade


Marin’s Customer Support and Service teams were on hand to assist with any questions that arose during the upgrade process for fast response and inquiry resolution. This experience was specifically designed with our customers in mind!

Through Marin’s close-knit partnership with Google, our customers were upgraded in accordance with Google’s advanced best practices approach – using shared tracking templates at the ad group, campaign, or account levels to benefit from reduced website load when creating new ads or keywords, add new ValueTrack and custom parameters during the upgrade process. Future URL changes can then be made without an interruption to ad serving.

At Marin, we understand that our customer needs are unique. For our customers who chose to self-migrate, Marin had them covered as well! We published comprehensive campaign management and self-migration documentation to Marin’s Enhanced Support Center, along with the archived version of our highest rated webinar to date: Marin’s Best Practices for Managing Upgraded URLs. If you’re a Marin customer please be sure to check this out!

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