Snowflake Data Clean Room Webinar
  • First-party data is more important than ever. Marketers need PII or other permanent identifiers
  • Snowflake offers a Data Marketplace which is like an App Store for data
  • Media publishers and Advertisers need to share data in a privacy-compliant way, Snowflake offers that solution
  • Cleanrooms eliminates the need to send data to additional partners, they just access via the clean room
  • The presentation focused on selling to media companies. No mention of Google, Facebook, etc.