GET UP AND RUNNING FASTER WITH CROSS-CHANNEL FEED MANAGEMENT
Advertisers can now schedule recurring product feed updates hourly, daily, weekly, or monthly, directly within Marin Social. For those already running Google Shopping campaigns, simply authenticate your Google Merchant Center directly in the Marin Social app to generate your product feed. For retail advertisers, Smart Sync for Shopping is an innovative Marin feature that allows you to automatically clone your product groups on Google into product sets on Facebook.
AUTOMATE DESIGN WITH SMART IMAGE TEMPLATES
Smart Image Templates automate the entire creative process, pulling each detail in your ad creative from your product feed with up-to-date information at a SKU level. As information in your product feed changes, your creative updates accordingly in real time. Adding a logo, price, or call to action to your image helps drive higher engagement and sales than Dynamic Ads with plain images.
INCREASE SALES AND LIFETIME VALUE ACROSS EACH STAGE OF THE CUSTOMER JOURNEY
Marin Social is the only platform that allows advertisers to target and reach potential customers based on data collected across other channels or third-party sources. Increase volume and quality of your top-of-funnel efforts with broad audience targeting. Deliver relevant ads to people based on what they search for on Google with search intent. Upsell and cross-sell existing customers with personalized ads based on their buying behaviors.
OPTIMIZE BUDGETS ACROSS AUDIENCES AUTOMATICALLY WITH MARIN’S BUDGET ALGO OPTIMIZER
Marin Social’s data science team has developed a proprietary algorithm that allows you to automatically adjust budgets within your ad sets based on top-performing audiences. Along with with CPA bid rules, the Budget Optimizer algorithm achieves maximum scale of your ad spend while keeping the cost per action at or below your target CPA across your ad sets—boosting the efficiency of your Facebook campaigns.
“Prior to Marin Social, we were spending countless hours in managing Facebook ads with manual means of optimization using the Power Editor tool. I highly recommend Marin for not only their expertise in Facebook advertising but also their innovative optimization algorithms that set them apart from the competition.” – Gidon Jacobs /Digital Marketing Manager/ Spacebar Media
A SINGLE VIEW OF PERFORMANCE ACROSS SEARCH, SOCIAL AND DISPLAY
Want to know how your Google campaigns impact performance on Facebook and vice versa? With Web Query reports, you can identify performance trends across channels and react to incremental lift opportunities to increase your top-line revenue.