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Marin Software’s Digital Advertising Benchmark Report, Q2 2019
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DIGITAL ADVERTISING TRENDS ACROSS INDUSTRIES
We’ve seen some big shifts towards eCommerce advertising, with ad spend (led by Amazon) increasing 40% YoY in Q2 2019. Instagram continues to thrive, capturing 19.2% of total social ad spend due to the remarkable popularity of the Stories ad format.
Good news for search advertisers, as CPCs dropped from $0.75 to $0.72 QoQ and click-through rates increased from 2.91% to 2.97% QoQ. This means you can enjoy better engagement at a lower cost per interaction across your global search campaigns.
View our Q2 2019 Digital Advertising Benchmark Report to learn the latest digital advertising trends by region, industry, and publisher.