Key Findings
Paid Search
%
YOY growth
A healthy economy and advertiser confidence drove global search spend.
Shopping Ads
%
of search budgets
Shopping share of budgets is at an all-time high as retailers ramp up for the holidays.
Instagram Ads
%
of FB spend
%
are Stories
Instagram is quickly grabbing an increasing share of global social spend.
Click Volume
Spend
CPC
CTR
Methodology
Each quarter, we aggregate advertising performance across our customer base, and share our results with digital marketing professionals to compare against their own initiatives. In addition to global industry trends, we explore the most compelling areas of digital marketing, including the evolution of mobile, the best use of creative for more clicks and market share, and using the right search and social tools to attract the right customers.
Benchmarks are calculated using a “same store sales” approach with only the advertisers who were clients during Q3 2017 to Q3 2018. Performance of a specific segment may be materially influenced by performance of one or two larger advertisers.
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