Kiwi.com is a popular travel booking site that provides a fare aggregator, a metasearch engine, and booking for discount flights, trains, hotels, and car hire with 24/7 customer support.
Kiwi.com wanted to boost online travel bookings by casting its net further and wider to find and attract more potential new prospects. The digital marketing team decided to target its highest value audiences to heighten overall performance, increase site traffic and conversions, and lower cost per acquisition (CPA). To achieve that goal, Marin recommended leveraging search click data to create targetable and high-intent audiences on social media.
“Partnering with Marin Software helped us gain insight from our search campaigns to inform our social strategies. This resulted in a higher efficiency across our Search activities. With Marin’s Search Intent capability, we were able to identify high-quality audiences based on their previous actions of searching for trips on Kiwi.com, and successfully execute a full-funnel advertising strategy.”
-Performance Marketing Manager / Kiwi.com
Kiwi.com was able to achieve its goal of reaching people who already showed interest in products via paid search on Facebook to generate conversions. In addition, Facebook helped maximize reach and awareness of Kiwi.com, resulting in more search-referred visits and an increase in ROAS.
- 29% increase in search ROAS
- 20% decrease in search CPL
- 6% increase in conversions